One of the frustrating things about marketing a brand or business is capturing your target audience’s attention.
Potential partners and customers are busy folks, and it can be a challenge to share your brand story and business model in a short amount of time.
This is where a marketing deck enters the picture.
Are you struggling to make more sales lately?
Pitching your product or service to a prospect and closing a sale is almost always a nerve-wracking experience.
Unless you hear the prospect say yes and make the payment, there are still a hundred possible reasons why the deal may not pan out. For example, a prospect might reconsider a competitor or postpone their decision for another quarter.
Your next Zoom presentation is just around the corner — a week away to be exact!
Preparing and planning for the presentation can be a daunting task.
What presentation software to use?
What if the other attendees can hear your neighbor’s loud music in the background?
What if they’ll find your presentation boring?
Don’t even mention the pre-presentation jitters as the day of your presentation draws near.
Relax and take a deep breath.
You don’t have to figure out the answers to these questions b...
Discover the elements of a flourishing brand community plus brand community examples you can draw inspiration from.
You’ll also learn the basic steps to setting up a brand community that your customers want to join, participate in, and share with others.
This article is packed with everything you need to know about infographic creation — from understanding what makes a good infographic to examples of different infographic types for instant inspiration.
You’ll also come across editable infographic templates that you can customize and download for work, school, or business.
In this article, we’re going to take a closer look at animated infographics and its advantages over other visual content assets. You’ll also find examples of animated infographics that will inspire you to make your own and get your audience to listen (and buy!) from you.
In this article, we'll take a closer look at the history of infographics: its origins, evolution through the centuries, and what lies beyond.
A detailed guide about heat rash, causes, treatment, and prevention.
This long-form guide highlights the most recent research on why sleep gets more elusive as you get older and the steps you can take to finally drift off to a night of deep, restorative sleep.
Whether you’re a newbie or a seasoned pro in long term care marketing, you know what it feels like to have too much on your plate. Reaching out to new prospects, maintaining relationships with existing residents and families, and keeping up with the latest industry trends can be exhausting.
While it’s important to stay on top of what’s happening in the world of LTC marketing, it can also be helpful to look at successful examples from other small facilities for ideas — or even inspiration.
I made this mega-resource right after I join Easelly, makers of infographic design software.
The goal of this resource is two-fold. First, it helps new users create infographics using Easelly. This guide helps improve the user experience of new users. It also helps with user retention. Second, it's an excellent guide for non-designers who want to make infographics froms scratch. From a marketing perspective, this is a good piece of content to boost brand awareness & engage existing users.
It's also worth noting that this page is one of the website's top pages.
Sleep is a superpower.
Getting enough sleep gives you more energy, improves mood, and boosts your immune system. In a nutshell, it makes you healthier and puts you in a better headspace.
However, people with physical disabilities tend to suffer from sleep problems and disturbances.
For the physically disabled, sleep deprivation can also evolve into narcolepsy, daytime sleepiness, and sleep apnea.
This guide will take a closer look at how people with different physical and sensory disabilities...
(This is a resource that I wrote in collaboration with Joshua Hardwick of Ahrefs)
This guide is divided into three parts — planning for your infographic content, the infographic creation process, and promoting your infographic.
It’s a long read (with short videos in between) but we promise that it’s going to be worth it.
If you’re part of an HR team or leading your company’s HR department, this article will show you how HR can play an essential role in helping companies navigate the new future of work and promote a more inclusive, purposeful workplace.
In this blog post, I’m going to take a closer look at the power of storytelling techniques on Instagram and how you can use them to gain meaningful engagement, find your tribe, and grow your number of real followers (not bots!).