Does this sound familiar? Your restaurant’s Facebook page has nearly 1K likes. You tweet whenever you feel like it. People even post awesome photos of your bestselling desserts on Instagram. Yet for the past year, signs of revenue growth are nowhere in sight.
Restaurants who opt not to embrace social media marketing will be surprised to find out that they still have a social media presence after all. Diners will inevitably tweet, post photos on Facebook or Instagram, and talk about their experience on Yelp.
Modern day entrepreneurs and small business owners are touted as the new Renaissance men. The unfortunate reality is that many of these modern Renaissance men have a flimsy foundation in terms of financial literacy.