This guide will help jumpstart your lead generation efforts by ensuring that your leads are more qualified and properly nurtured before the official hand-off to your sales team.
This guide is divided into three digestible sections:
Why Lead Qualification and Scoring Matters
A Primer on How to Qualify Leads
Qualifying Sales-Ready Lead with Lead Scoring
As a marketer or business owner, what can you do to make a good first impression and keep visitors engaged on your web page? For many, a marketing video is a powerful solution.
When done well, it can rake in record-breaking sales. When done badly, it can hurt your conversion rates.
Despite your efforts to keep your email personalized and useful, some subscribers won’t be bothered to open or click, no matter how flawless your new email template looks or how many cat photos you’ve included as attachments.
It’s a lot like romantic relationships. There’s the honeymoon phase when you can’t seem to stomach the thought of being apart from your new lover for more than a day. Eventually, the interest wanes from both parties as the relationship progresses.
Now that the honeymoon phase is over and the “spark” isn’t there anymore, should you give up?
Regardless of how much planning (or obsessing) you’ve put into your content marketing campaigns, feeling uninspired is part of the package as a creative marketer.
To help you bounce back from your content marketing rut, pull up a chair and listen to one (or all!) of these thought-provoking TED talks we've curated for you.
Remember in Alice in Wonderland when the white rabbit, with a waistcoat pocket and watch, ran past bored Alice and scurried down the rabbit hole?
Think of your blog post opening as the white rabbit. It should be unexpected and interesting that readers can't help but follow you down the rabbit hole to keep plowing through your blog post.
Read on to learn how.
While there’s been a lot of talk lately about Facebook’s reachpocalypse as organic reach within the social network declines, you can't really call it a day unless you’ve tried what top brands are adopting to maximize ad spend on Facebook.
In this blog post, you’ll learn about the strategy of top brands who are spending less but are reaching more people on Facebook with their ads.
If you’re looking for a new role in marketing, and interested in something more specialized, it's high time to give your resume a makeover and learn the latest tools of the trade.
Where do you start? Which certifications are legit? Which training programs will give the most bang for your buck?
Look no further than our curated list of the best marketing certifications and courses online. Check out one, or all of them, and boost your resume to land your dream marketing role.
You're blogging regularly, making the right hires, and staying up to date on all the latest digital marketing tactics. You knew success wouldn't be immediate, but still, things aren't moving fast enough to make you feel comfortable.
Should you call it a day because you’re not seeing results?
After ages of dilly-dallying, you have finally decided to come up with a new website design.
Of course, you're beyond stoked! After all, an outdated website is nothing short of committing business suicide. It's the top reason visitors can't wait to leave your tiny nook on the web.
You're all set. Not so fast!
Meet email savvy Emma. Apart from being a self-confessed technophile, she's also selective and fickle. But she’s loyal to brands who consistently provide value and create engaging email content. If she thinks you’re sending out uninteresting content in her inbox more often than you should, she’s quick to click the unsubscribe button!
How do you know if you’re not irritating Emma with your email marketing frequency? Is there a right frequency?
Do you send follow-up emails with these phrases?
“I just wanted to check in” or “I just want to touch-base”.
If you think you’re doing a great job, Appcues’ John Sherer thinks it’s a horrible email.
And we have to agree with him on this one.
Before you say “I’ve been doing this for years now and it’s working”, imagine being the recipient of your follow-up email.
Finding the deserving thought leaders whom you want to follow is not always easy. There are thousands of pretenders for every genuine guru. Sometimes, you just wish you could find the good while ignoring the bad. But, the noise still persists.
But fret not! We're in the same boat, and we've managed to sail the inbound marketing waters without a glitch by keeping these inbound marketing blogs and influencers on our radar.
Let's explore the best and brightest of the inbound marketing community together, shall we?
According to eConsultancy’s 2015 Email Marketing Census, developing and maintaining a quality database of email addresses remains a struggle as marketers refuse to transition to more advanced segmentation tactics.
How do you keep your email list boned, veined, and skinned down to quality subscribers? We've laid out the steps below!
With too many email tool options out there promising that they’re the best fit for your marketing campaigns, how do you choose?
To help you make the decision, we list down the 10 best email marketing tools for 2016! We culled the interwebs for expert reviews and pricing for basic plans to whet your curiosity in picking the perfect fit that meets your email marketing goals.
The word metrics often strike fear in every marketer’s heart because of the following scenarios:
Too many spreadsheets opened all at once.
Difficulties in identifying metrics that matter the most.
And the most dreaded question from various stakeholders: How do we know that your marketing efforts are really working?
We totally get the feeling!